We already told you about the official cocktail of Fashion Week, but here’s a little insider info on the unofficial behind-the-scenes hair product: L’Oreal‘s Elnett hairspray. Up until last year, the cult product was only available in Europe — hairdressers the world over would literally stock up on cases of the stuff and send it back home, which we’re pretty sure is a customs nightmare, but anyway. Why are they so dang obsessed with it? Even though it boasts runway-strong hold (think of some of the crazy ‘dos we’ve seen come down the catwalk), it leaves hair feeling soft and looking glossy, and you can totally brush it out and start all over again if you mess up somehow. You may have noticed that backstage most of the hairdressers are sponsored; so they kind of have to stick to using the products they’re given. But we totally spotted some cheater cheater pumpkin eaters busting the Elnett on the DL. Best of all, it’s now much easier to get in on the action. At $15 (here at Target), it’s not cheap, but then again, it beats the cost of a round trip to Paris.