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Has Courteney Cox (Arquette) Dropped Her Married Name?

We’ve been seeing posters for Courteney Cox‘s new show, “Cougar Town,” all over New York, and on one particularly long subway ride, we stared at it so long that we started pondering her name. Wasn’t she Courteney Cox Arquette a few years ago? And isn’t she supposedly still happily married? We double-checked the credits in “Friends” (screengrab after the jump), and Courteney did go by all three names after she wed David Arquette, so what gives?

  1. Does ABC think no one will recognize her name, and they’re banking on her popularity to attract viewers?
  2. Was her full name too long for the posters?
  3. Has Courteney decided to give up her married name and stick to Courteney Cox professionally because it has a nicer ring to it?
  4. Or, are she and David prepping for a split?

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