Abercrombie & Fitch’s Battle Over Beyoncé’s Fragrance Is Getting Fierce

Poor Beyoncé is having a rough week! First, everyone thought she was involved in some kind of conspiracy with Kanye West and Taylor Swift at the VMAs. Now Abercrombie & Fitch is suing to stop the diva from naming her forthcoming fragrance “Sasha Fierce,” for which Beyoncé filed a letter of intent with the U.S. Patent office back in September. But as it turns out, that lingering stink on your clothes the last time you got within a 60-foot radius of an Abercrombie & Fitch store could have been one of their men’s colognes called “Fierce.” (Can you see where this is going?) A&F filed its lawsuit yesterday, saying Beyoncé has ignored their cease-and-desist letter and has proceeded to develop “Sasha Fierce.” Methinks this lawsuit is just an A&F publicity stunt though, since no one would seriously wander into the temple of suburban preppydom searching for Sasha Fierce’s perfume. Still, one wonders if Beyoncé will buckle and change the name of her parfum to something else? “Bootylicious,” perhaps? [WWD]

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