Elle UK Dresses Up The Underground With Designer Ads For Fashion Week

London Fashion Week is about to be a quarter-century old! (Insert joke here about quarter-life crises.) For its 25th anniversary, Elle UK is sponsoring a huge ad campaign, which went up today in tube stations all over the city. Having commissioned 25 designers to make posters, it’s clear the magazine gave the artists free reign on what they could dream up, because most don’t even reference Fashion Week. Matthew Williamson’s design features a tie-dye print; Mulberry came up with a crafty “Love” slogan with a peace sign as the O; Paul Smith’s illustration features different colored hangers intertwined in a squiggly mess.

What we’re really finding awesome, however, is Henry Holland’s take (above), “25 yrs of L.F.W. and all you get is this lousy poster,” which inadvertently pokes fun at London Fashion Week’s struggle to keep up with Paris and New York. Check out some of the other Elle posters after the jump! [Elle UK]
Left: Is it just us or does Naomi Campbell‘s boob look weird? Right: Lulu Guiness’s vibrant kisses.


Left: Not sure what Luella is really trying to say with this money cartoon … Right: Pat McGrath’s kiss of gold.

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