In case you haven’t heard, the adult movie industry is in trouble. Battered by a perfect storm of problems in recent years — online content pirating, a series of federal obscenity indictments, two HIV outbreaks — the global recession has threatened to push the San Fernando Valley-based X-rated video industry into its death throes. These days, already strapped consumers don’t feel the need to buy what they can get online for free. Consequently, Porn Valley profits have dropped by an estimated 30 to 50 percent, adult production companies are going under left and right, and porn starlets and woodsmen alike are working for less and less often. Who killed porn? As one director put it to me, “Pandora’s box has been opened. The Internet did that.” Now, there’s no going back. So, what’s the jizz biz to do? Here are 10 ways the porn industry can save itself from becoming one more casualty of the economic apocalypse.
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