The Preen Beauty Team Creates Looks The Average Gal Can Wear

We were backstage at Preen this morning for New York Fashion Week and were surprised that the models had really minimal hair and makeup that could be worn by average women. Learn how to recreate the look without buying a ton of products, after the jump. Makeup artist James Kaliardos said he wanted the makeup to be reminiscent of Kate Moss in the early ’90s, so he played with the ideas of masculinity and femininity, but kept the look very minimal. Studio Sculpt SPF 15 Foundation was applied to the eyes and face for contouring. Then, Eye Kohl in Fascinating, a silvery white, was applied to the inner corners of the eyes. The natural redness rimming the eyes was allowed to come through all the eye makeup. The lashes were simply curled and left bare. And brows were naturally groomed without the use of powder or pencil. Select Cover-Up concealer was applied only to the parts of the face that needed it. Fascinating Eye Kohl was also used to line the Cupid’s bow of the top lip. Kaliardos said darker-skinned models (and regular women) could use a pale beige liner on their bow for the same effect. The whole lips were coated with a mixture of lip conditioner and face powder to let the natural shape standout. He said the look was about “being confident to wear your face in minimal ways, without a lot of makeup to be pretty.”

Hairstylist Laurent Philippon also played with the idea of masculine and feminine with hair that’s easy to replicate. The “masculine” group of models had short hair that wasn’t too exaggerated. Bumble & Bumble Surf Spray was applied to dry hair, and then the hair was blow-dried and shaped by hand. The result was dry-looking, minimal hair with beach-y texture. The girly models’ hair had a similar effect, but the hair was much longer. Surf Spray was brushed through the hair using a flat brush while it was simultaneously being blow-dried. Philippon parted the hair crookedly down the middle to complete this easy hairstyle.

It’s so refreshing to know that you don’t have to spend a ton of money or spend hours on your hair and face to look awesome.