Coke Taps Designers To Create Bottles That Pop
Coca-Cola undergoes yet another makeover—this time, with primo designers for charity. In order to benefit young women affected by the earthquake in Italy’s Abruzzo region, Coca Cola Light asked eight female designers to come up with fashion-branded bottles for a money-raising auction taking place in Milan later in the month. The results, like Missoni’s signature print, Blumarine’s rose petals, or Marni’s geometric designs, are a bit mesmerizing to look at. Other designers and fashion houses involved in the project include Donatella Versace, Alberta Ferretti, Etro, Fendi, and Moschino.