New Puma iPhone App Has Women Stripping Down As The DOW Crashes?

I’m confused. What does a sportswear line have to do with the stock market? Puma is advertising its new line of bodywear for women with an iPhone app that shows women putting on and taking off Puma-branded clothing … as the DOW rises and falls? Here’s how it works. The Puma Index app — which will get you 20 percent off at Puma if you show it at the store — features three lovely models dressed in varying amounts of Puma gear. When the DOW rises, they put on more clothes; when the DOW falls … and falls … they strip down to reveal the Puma bodywear they have underneath. Oh, and they jump on trampolines. “We’ve seen a lot of branded applications and a lot of them play it too straight down the middle,” Antonio Bertone, Puma’s Chief Marketing Officer, told CNBC. “We thought that if we could do this right and have models take off clothes when the market was going down, this could really work.” So, in theory, app users want the market to crash, right? Because what would ultimately happen if it just kept going lower and lower? “They’ll be in their bra and underwear having a pillow fight.” Check out the video demonstrating how the app works, after the jump … [CNBC]