Just call her Tyra Zoe-Paltrow. Ms. Banks has jumped on the celeb style publication bandwagon with the launch of an online magazine called Tyra: Beauty Inside & Out. The website will cover all things style, including fashion and beauty, but will also focus on health and love. Both with her modeling and talk show, Tyra has been long gunning to change beauty standards, once telling The New York Times that she “wakes up every day to expand the idea of beauty.” Ahem.
So far, on Tyra’s site, a mock magazine cover shows the model alongside some cheeky cover lines like “Kiss My Fit (And Still Fat) Ass” or “Yo Shortie! Models 5’7 And Under.” Kinda funny. What might be slightly more innovative about Tyra’s site is its interactivity with users through audio posts alongside content: “It’s not just a magazine … it talks back to you … this is going to allow for a community of women. It’s real and it’s raw and it’s going to allow for a connection to me like you’ve never had before,” Banks said on “The Today Show.”
Then again, she’ll probably face competition between the other celeb sites created to attract users looking for style information, versus visitors who come solely as Tyra fans. Anyone up for a little “America’s Next Top Online Celebrity Style Editor”? [TyraBanks.com, WWD]