“Project Runway”: Reality Show Or Garnier Product Pusher?

OK, “Project Runway,” we get it. Viewers own TiVos and fast-forward through commercials, so advertisers want products plugged in the show instead. We understand. But last night’s “Project Runway” went too far! Designers have always sent their models to the L’Oreal hair and makeup room and the Garnier hair salon and that’s fine. But we never had the name of the products shoved down our throats quite like this before. “Project Runway” titled the task of creating a beach look for surfer girls the “Garnier Challenge” and a Garnier hairdresser told the designers how important hair will be to complete their look on the runway. Tim Gunn, no doubt rolling his eyes inside, mentioned several times how the models needed to head to the Garnier hair studio, where the Garnier hairdresser got more screen time and showed all of Garnier’s green products in the background. Then the Garnier hairdresser made a comment before a couple commercial breaks, which led with Garnier products. I had to stop myself from shrieking at the screen, “I buy Garnier shampoo, conditioner, and frizz-ease, OK?! I swear! Leave me alone!” Seriously, “Project Runway,” don’t do that s**t again. Or at least try to slip product placement in and trick us.

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