• Style

Are You Ready For The Fashionair Launch?

Have you heard of Fashionair yet? If not, it’s only a matter of time. The British-based fashion site is formally launching online tomorrow, Sept. 3. And for such a new site, it is beyond impressive. It combines the conversational news delivery of your favorite fashion blog with the luxury retail component of a Net-A-Porter. This one-stop shop destination features a dizzying number of video interviews with fashion insiders like famed photographer Ellen Von Unwerth and Julia Restoin-Roitfeld, daughter of French Vogue editor, Carine Roitfeld. The boldfaced names featured on the site make sense when you consider the boldfaced name behind the site: Simon Fuller. The power producer who hails from England is the mastermind behind the careers of Victoria Beckham (aka Posh Spice), Claudia Schiffer and Carrie Underwood. Including original television programs, insider interviews, and 24-hour online shopping, this hybrid shopping site is poised to be a breath of fresh air for online fashion content. We plan on tuning in. Will you? [The New York Observer]

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