Australian jeans company Jeanswest has started installing cameras or “butt cams” in their dressing rooms, so women can figure out for themselves if their behinds look big in the jeans they’re considering buying. Personally, I’ve never seen anything wrong with having a big butt, but this technology could come in handy. Most women would have to be contortionists to accurately see their backsides from all angles while in the fitting room (because, let’s face it, those three-sided mirrors don’t cut it). Jeanswest, however, has placed the cameras in the communal area of their dressing rooms, and they broadcast a live view on a screen. Don’t worry; they claim the camera doesn’t record any images. Jeanswest says it is the first to use this technology in Australia, and we certainly haven’t seen it in the U.S., save for the kind of similar Diesel 360 mirror. So if you know of any retailers offering this luxury let us know in the comments — we’re on a never-ending search for the perfect jeans. [Reuters]
