Between Mary-Kate‘s bag-lady hippie style, Ashley’s newfound sophistication, and those fun-in-a-traumatic-way memories of the Tanner twins, it’s kind of hard to think of Mary-Kate and Ashley Olsen as legitimate, serious designers. Perhaps that’s why we’ve more or less ignored The Row since its launch a few seasons ago. But, all of a sudden, every big fashion person and their mother, from New York Times fashion critic Cathy Horyn to Barney’s New York director Julie Gilhart, can’t sing The Row’s praises loudly enough. So we’re finally listening. And kicking ourselves for being dismissive for so long.
We browsed The Row’s early fall offerings on Barney’s site and, though pricey, we now understand why everyone’s saying their sales will jump 30 percent this season. Check out a few of their classic-cool best pieces after the jump. Could they actually be celeb designers that we’d want to encourage?