Uniqlo has been trying hard to keep up with the Topshops and H&Ms of the world lately by announcing new initiatives and designer collaborations. Yet, the Japanese retailer seems to be lacking in direction—last week’s debut of its Jil Sander collection didn’t quite live up to fab collab standards. Now Uniqlo has just announced that they’ve teamed up with Walt Disney to release a line of Disney-themed products next month.
Is this move to satisfy Japanese American fandom? Uniqlo trying to be ironic? Or, the more likely scenario…an attempt to produce something cute. Or, as they say in Japan, kawaii. [WWD]