Marc Jacobs & Chairlift Do Bizarre, Low-Budget Videos For Saks
Chairlift is a band we love. Marc Jacobs is a designer we adore. Yet, we’re a bit puzzled by the promotional videos they worked on together for Saks Fifth Avenue. The videos feature the three members of Chairlift clad in Marc Jacobs’ fall collection, wandering around Williamsburg, Brooklyn like drugged-out hipsters. In each montage, set to Chairlift tunes, the sequences are clearly meant to look ironically low-budget with cheesy, porno-like close-ups on handbags and washed-out lighting. The effect comes off as completely bizarre. In the first, “Making an Entrance,” the gang wanders around a warehouse block doing yoga poses and attempting handstands. In “Drawing Attention,” the band heads to the roof of a building to look cool while drawing on the walls and taking pictures of each other to post on their blogs and MySpace pages. The craziest one, however, has to be “For the Love of Tacos,” above, where the Marc Jacobs-chic crowd goes to this, like, divey bodega for tacos that, of course, was totally rad before all the hipsters came and made it a party spot. Oh, the irony is killing us. Watch it and can we please discuss!?! [SaksFifthAvenue.com]
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