Lauren Bush Wants To Feed The World

OK, jaded fashion lovers, listen up. We’re all tired of hearing about designers who donate two percent of the proceeds from a random T-shirt to some backwater pet charity in Papua New Guinea. (Note to all publicists: We see right through you.) But Kenneth Cole and Lauren Bush have collaborated on a Feed Health backpack that’s actually going to make a difference. For each of the $125 bags sold, another one will be donated to a health care worker in sub-Saharan Africa. The bag will be filled with medical supplies, like syringes and bandages. Condoms. A cell phone. Oh, and a scale to weigh newborn babies. Starting tomorrow, the backpack will be available at select Kenneth Cole stores and online here (with free shipping!). So, no more hoarding your pennies. Besides, you can’t even buy Givenchy on sale for that price!

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