When athletic brand Puma recently took on high fashion designer Hussein Chalayan as creative director, it was clear that Puma’s future collections would up its taste level—Chalayan is known for being overtly edgy through dressing eccentric characters like Bjork as well as incorporating crazy hijinks into his designs like remote-controlled layers and LED lights. Here’s a first look at “Urban Mobility,” the first collaboration between Chalayan and Puma, due out next spring, and wow, is it ever high-fashion. Looks like you can count on track jackets with graphic details and creative construction as well as pared down sneakers. While this preview of the campaign makes the line look about as far from athletic wear as possible, we’d expect that in real life, the pieces do show off their functionality more. Question is: Would you want to go running in stuff like this? [HighSnobiety.com]
