This advertisement is supposed to have us believe that if you chew HappyDent baking soda gum, your teeth will become whiter, brighter, and, oh, so much better. How does the company choose to convey this message? Frankly, I don’t know that selling us ladies on this product by way of a necklace made of human teeth — no matter how white they may be — is what’s going to make us rush out and buy their tooth-whitening gum. It’s rather creepy, isn’t it? Although, I do appreciate that it’s not telling us to lose our blubber, like PETA. But there’s just something cannibalistic about this advertisement. After the jump, check out a toothy closeup. [Copyranter]
