PETA’s press release on the billboard says “going vegetarian can be an effective way to shed those extra pounds that keep [women] from looking good in a bikini.” Oh, God, now even billboards are judging us?
Insults and fat-shaming aren’t tried-and-true ways to encourage tofu instead of burgers. But something tells us that wasn’t the point: Bigger women were the ones chosen to be dehumanized so this cruel, sexist billboard could get some chuckles. Gross. [via Feministing]