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Kat Von D Launches Tattoo Concealer For White People

Kat Von D has launched a concealer with Sephora that promises to hide tattoos, imperfections, and dark circles. “If you wanna hide a tattoo just for one day, the proper concealer can make that happen!” says Kat. “No one has to see what you don’t want them to see!” She advises concealing your tattoos when going on job interviews, meeting your SO’s parents for the first time, and attending weddings. But if your skin is darker than, say Halle Berry‘s, you’ve got to find something else to cover your tattoos. The Kat Von D Tattoo Concealer only comes in light, medium, and tan–shades that sound as if they’re appropriate for everyone, but take a look, and you’ll see that they would only blend properly if you have light skin.

I heard that mixing clown makeup with your own foundation was the best way to completely cover a tattoo because clown makeup is thicker than most foundation. I’ve never tried it because I don’t believe in covering my tattoos. [Makeup artists often recommend Smart Cover, too; it works pretty well and comes in more shades.--Editor]

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