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Beauty Company Lush Knows It’s A Jungle Out There

Do something else that’s environmentally friendly during your shower, besides, uh, peeing in it. Today, beauty company Lush launches a do-gooder initiative with a few new products that can help save the rainforest. More specifically, the goal is to fight against destructive palm oil plantations, which are often responsible for mass deforestation. (Lush has developed a non-palm base for its soaps). Proceeds from the green “Jungle Soap,” which launches today, will help the Rainforest Foundation protect tribal homes, while 100 percent of the retail proceeds from The Charity Pot hand and body lotion will go to Orangutan protection societies (as these animals are endangered in the area).

You might want to start taking a closer look at the ingredients in your bath products, and see if you’re consuming a lot of palm oil. If so, you can introduce yourself to the world of non-palm soaps with a special sampler of nine different Lush fragrances, allowing you to clean your body and conscience. [Lush]

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