New York Fashion Week May Change In A Major Way
CFDA President and fashion world matriarch Diane von Furstenberg think that the fashion industry is “in crisis.” From showing clothes months before the season they’re in stores to overly commercialized shows, and a growing sense of boredom coupled with a shrinking number of designers showing in the tents at Bryant Park, something has got to change. [The Cut]
They’ve got a few ideas, and naturally, so do we …Von Furstenberg, for one, is a major proponent of moving back the show schedule so as not to be ramming mink down buyers’ throats in the dead heat of August. While we can’t help but feel that would be an improvement, it would also mean that the lovely, early sales we’ve all come to enjoy would be much later in the season and likely less discounted. Sad for us, good for the industry.
Another area for improvement is the indie fashion arena. We’re not saying that every Parsons kid with a pair of scissors and a big dream should have a show during Fashion Week, but there are some rather talented youngsters–think the next Jason Wu or Alexander Wang–out there who’d definitely inject a bit of life into the generally predictable show schedule. London Fashion Week is known for featuring many shows by up-and-comers (like Christopher Kane and Matthew Williamson a few seasons ago), and their maverick attitude is luring now-established Brits back overseas. If the massive exodus of British designers from New York to London for next season–Temperley, Jonathan Saunders, Matthew Williamson, etc.–is an indicator, the UK’s less commercial take is something to strive for.
MAC and Milk Studios have got the right idea in their partnership for the upcoming Fashion Week. Though they’ve typically sponsored the tents, this year the cosmetics mega-brand is teaming up with Milk Studios to support newer designers who can’t afford the massive fees that come with the Bryant Park address. The project has already attracted the likes of Costello Tagliapietra, Erin Fetherston, Peter Som and Alexander Wang, making us think the lower price and lower fuss concept isn’t such a bad idea at all.