How Much Is Too Much When It Comes To Yoga Duds?
I was walking by my local Lucky Jeans boutique today on the Upper West Side of Manhattan, when I spotted this peculiar sign outside: “Free Week of Yoga When You Purchase 2 Tanks for $30.” It’s a bit of a random promotion that kind of reminded me of Michael Moore getting a free gun when he opened a bank account in “Bowling for Columbine.” Then again, while yoga/Lucky Jeans might seem a bit incongruous, it’s kind of a genius idea: Lucky ropes in a new clientele and offers a temporary alternative for the money-sucking yoga clothing industry. Especially here in the Big Apple, where New York magazine recently pointed out that the brand Lululemon has captured the city’s wallets and turned yoga into “a spectator sport” through “must-have” $98 stretchy pants. [NY Mag]
With Lucky, here’s a way to not only spend your extra cash on cheapo sweats instead of overpriced yoga gear, but you can buy your inexpensive tank tops and wear ‘em to your week of free classes. Now maybe Lucky will start carrying yoga jeans, and offer a combined promotion with those. (Yes, yoga jeans do exist. We’re not saying we like them.)