Ed Hardy: When Is Enough, Enough?
Please forgive us if this is your umpteenth time reading about the Ed Hardy “empire,” but a collection this vast and fugly begs for all the attention it can get. Those of us who think Ed Hardy Vintage Tattoo Wear is simply relegated to tees and trucker hats are in for a rude awakening. Since debuting in 2004, the company, owned by Christian Audigier, has expanded from apparel to home furnishings, candles, hookahs, vodka, and even a smart car. Here’s how things have truly gotten out of hand. We wish with all our hearts that we were done listing products offered by Ed Hardy, but there are more, many more, including but not limited to tanning lotion, helmets and lounge chairs. You get the point. Instead of experiencing a backlash, the way any overgrown brand would, Ed Hardy seems to growing by leaps and bounds. It even attracted the attention of Michael Jackson, who commissioned the “rocker chic” clothing line to design all his costumes for his “This Is It” tour before he passed.
Ultimately, the real victim here is Ed Hardy himself. Don Ed Hardy is a Southern California tattoo artist whose books and tattoo-inspired clothing line caught the eye of investors. Before Audigier purchased rights to his name and art work, Hardy was known and respected as a legendary tattoo artist. I don’t know how much respect he’s commanding these days with his work and name plastered on nasal strips and diapers. [If It’s Hip, It’s Here]