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Urban Outfitters Lets You Build Your Own Bike

Just when we thought Urban Outfitters had completed their retail domination scheme upon entering into housewares and hobby supplies, they proved us wrong by opening an online bike shop. And, oh, what an unusual bike shop it is!

They only offer one frame shape (a standard sort of deal that isn’t too friendly to skirt-wearing riders, admittedly), but the color options and combinations are awesomely varied. We loved the neon, red, and black cruiser above, but something a little more sleek or even more intensely multi-colored works, too. The cycles are a bit of a splurge at $400, but just think how cute you’ll look riding that thing. Plus, they’re totally hipster approved.

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