Honestly, because just keeping you clean isn’t enough. These days we need our body washes to multi-task: moisturize, tone and doedorize. Dove hears our cries and is answering it with a new line of body washes which make more promises than a politician during election year. The as yet titled sopas are made with a special NutriumMoisgture technology which was developed at Dove labs in New Jersey. What’s so special about them? They keep oils and your skin while you bath instead of making it dry.It sounds like the old song and dance that companies trot out, but there is some truth to this. In a four week clinical study they conducted they found that the soap improves moisture in three weeks and reverses dry skin in one. It will come in sensitive skin and exfoliating rinses.