What Would Happen If Anti-Aging Products Really Worked?

As rational, educated women, we know in our heads that when it comes to the often outlandish promises skincare companies make, applying a so-called wrinkle cure will not actually erase lines from our face. As people bombarded with airbrushed images of perfect, supernaturally youthful skin and famous idols who fight each skin fold with a double dose of Botox, it’s safe to say that we’re warily interested in aging and the lack thereof. And when it comes to beauty products in general, is it really so crazy to ask for something that does what it promises? According to a Daily Mail report, we may be getting closer to true product efficacy and real, not just promised, miracles in a jar. By borrowing technology from genomics and the pharmaceutical industry, huge beauty companies like Proctor & Gamble and L’Oreal are spending big research and development dollars to help identify the genes that cause aging, and how they can slow the inevitable via topical lotions, creams, and serums. Olay’s Professional Pro-X line and Lancome’s Genifique are two new, high-tech additions that have raced to the front of the line, and while customers are reporting positive results, even the scientists involved in their development admit that it’s just the “tip of an iceberg.” We’re, ah, healthily skeptical. While similar technology has produced some amazing results, we’ll probably have to wait a while to see medical-grade wrinkle fighters that actually halt the aging process available to the masses on drugstore shelves. In fact, if they really are that strong, wouldn’t they be sold behind the counter? Until then, our cosmetics will remain just that, cosmetic. Still, the idea is seductive, and scary. Said a scientist interviewed, “We’re only just beginning to understand it. And, while I think it’s unlikely that we will ever be able to make a 60-year-old look like a 20-year-old, it’s possible that we’ll be able to keep a 20-year-old looking 20 for a lot longer than we can now.” And, of course, there’s the larger question: Is that a good thing or a bad thing? Daily Mail

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