Quick Video: Adidas SLVRL Fall 2009 Collection

Zandile Blay | July 22, 2009 - 7:40 pm

Can we give Adidas an A+ for creativity? Usually, clothing lines create a catalog or look book to show off the latest clothes for the season. But for their SLVR Label Autumn/Winter 2009-2010 collection, Adidas has added a short video that anyone can watch on YouTube. (FYI: The video was directed by Theo Stanley and features music by Sam Wagster, all under the creative direction of Pietsch Lim.) This one-minute video feels very much like a collage of sound and images, and it’s a cool way to view the clothing, if not a little too artsy. Eh, see what you think.