Is This Italian Durex Ad Offensive To Women?
In this Italian ad for a female enhancement cream (“O Gel”) made by Durex, a woman is having such an intense orgasm that she’s somehow managed to rake trails into her nightstand with her nails (girl clearly has acrylics).
Lord knows the Italians find entertainment in characterizing women as devilish evil-doers, a prime example being the “Foxy Knoxy” case that gave Italy’s tabloids a field day.
Here again we see a woman who has been cast as a vixen with a violent edge. What do you think? Does this Durex ad lend an animalistic/too violent quality to the image of women? Or does something about it ring true for the crowd who likes rough sex? Leave your response in the comments below!
As a side note, the blog Copyranter suggests that the ad would have been more effective and interesting without the woman’s arm, and just the scratched table. [Copyranter.blogspot.com]