The new Entertainment Weekly is on newsstands today, and it features the stars of “Iron Man 2.” There’s Robert Downey Jr., of course, along with Scarlett Johansson and Mickey Rourke. But wait a second, isn’t Gwyneth Paltrow in that flick, too? According to this morning’s New York Post, Gwyneth was intentionally snubbed for the cover because “rightly or wrongly, the editors feel any cover with Paltrow is newsstand suicide.” Cold diss! [New York Post]Admittedly, Gwynnie is not my favorite celebrity in Hollywood. There’s her whole detoxorexic obsession that has me wishing that, just once in a while, this chick would eat a slice of cake. And there’s her faux British accent and overblown formality (remember when she referred to Billy Joel as William?), which makes me cringe. Oh, and who could forget her shiny legs on “The Tonight Show with Conan O’Brien”? But, still, every now and then Gwyneth does something cool. See: “The Royal Tenenbaums.” And she is gorgeous in that Grace Kelly kind of way. So is it true that people just won’t pick up a magazine if she’s on the cover?
This got me thinking: who are the other celebrities in Tinseltown who sell the fewest magazines? Here are the worst-selling covers of last year, according to Women’s Wear Daily, along with how many copies were sold on the newsstand. [WWD]
Best-Selling Cover: Keira Knightley (559,000 copies)
Worst-Selling Cover: Rachel Weisz (276,000 copies). But Gwyneth was a close second with 310,000 copies.
Best-Selling Cover: Angelina Jolie (504,000 copies)
Worst-Selling Cover: Katherine Heigl (314,000 copies)
Best-Selling Cover: Victoria Beckham (413,000 copies)
Worst-Selling Covers: Carrie Underwood (253,000 copies)
Best-Selling Cover: Jessica Simpson (775,000 copies)
Worst-Selling Cover: Nicole Kidman (460,000 copies)
Best-Selling Cover: Scarlett Johansson (2 million copies)
Worst-Selling Cover: Jessica Simpson (1.5 million copies)
Best-Selling Cover: Angelina Jolie (78,000 copies)
Worst-Selling Cover: Hilary Swank (27,000 copies)
Best-Selling Cover: Eva Longoria-Parker (889,000 copies)
Worst-Selling Cover: Anne Hathaway (585,000 copies)
Best-Selling Cover: Women of “Sex and the City” (440,948 copies)
Worst-Selling Cover: Jennifer Connelly (191,000 copies)
Best-Selling Cover: Lindsay Lohan (213,000 copies)
Worst-Selling Cover: Drew Barrymore (120,000 copies)
While all the numbers aren’t in for 2009 yet, it’s worth noting that Giselle Bundchen’s covers of Vanity Fair and Harper’s Bazaar have both been their worst-performing of the year, so far. Interesting.
So do any of these best/worst sellers surprise you? And do you think Entertainment Weekly was right to keep Gwyneth out of the shot?