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Why Are So Many Celebs Doing Interviews In Character?

What’s the deal with actors doing interviews in character? Not that I’m complaining, because I find it generally hilarious, but why are we seeing so much of this lately? A few weeks ago, we had the pleasure of seeing Mark-Paul Gosselar reviving the teen-tastic role of Zack Morris on “Late Night with Jimmy Fallon.” Then, of course, the past two weeks have been filled with Sacha Baron Cohen as Bruno taking over every talk show ever. And this week we’ve come across the latest issue of Wired in which Brad Pitt talks as his character from “Inglourious Basterds.” As much as I’ve enjoyed these interviews, I feel a bit like the celebs are cheating me and every tabloid lover out of learning their juicy personal details. Do you agree, or do you like these interview stunts?

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