When you think of environmental consciousness, your probably flashes to organic-food eating, composting, solar-energy-loving people. Not whore houses. But a Berlin brothel owner is hoping to make an impact by offering a $7 discount (off the $100 for a 45-minute session) for patrons that arrive on bicycles. Since 2002, Germany has given legit labor contracts to about 400,000 women prostitutes, but business isn’t going so well. Thomas Goetz, the owner of “Maison d’envie” (haha…House of Envy), says, “The recession has hit our industry hard, obviously we hope that the discount will attract more people. It’s good for business, it’s good for the environment and it’s good for the girls. We have around 3-5 new customers coming in daily to take advantage of the discount.” [Reuters]There’s something really adorable about imagining dozens of German men on bikes riding eagerly to get sex. Maybe on tandem bikes while wearing wool lederhosen? This sounds like a brilliant business plan, actually. If every coffee shop, movie theater, and store gave people a bicycle discount people would at least find creative ways to pretend they rode their bike, if not actually ride it. I would ride my bike more if my head wasn’t so big—it tends to throw me off balance and I fall down a lot with the bike on top of me. Wait a minute, are prostitutes really only $100 for 45 minutes!? I’ve had massages for twice that much with no happy ending! Bullocks!