File this in the “we-make-you-feel-bad-about-yourself-so-you-spend-money” bin: Gold’s Gym has designated July as “Cankle Awareness Month.” (Not kidding. Next thing you know, they’ll be making up brutal poop-brown colored ribbons to stick on lapels to raise awareness! Ugh.) According to their Web site: “The word comes from the combination of ‘calf’ and ‘ankle.’ It occurs when the calf merges with an obese or swollen ankle.” Yeah, we got it. But what we don’t get is why Gold’s is claiming that cankles are the “fastest growing aesthetic affliction in the United States,” beating out the dreaded muffin top and saddle bags. Say wha? Last I checked, teeny, skinny people can get cankles too—it ain’t all about weight. And it ain’t all that huge a deal. This is one fitness ploy that isn’t going to see me buying a membership. [Say No To Cankles]
