Domestic Violence Happens When No One Is Looking

Finally, an advertisement that doesn’t offend us! Amnesty International has installed a new anti-domestic-abuse ad at a bus stop in Hamburg, Germany that uses cutting edge technology to make its point. A small camera embedded in the ad makes it so the couple in the poster appears happy and smiling when someone is looking at it; when the viewer turns away, the image changes to one where the man is beating the woman. The text reads, “It happens when nobody is watching.” The camera responds after only a brief delay — like if someone looks away quickly — so that observers are able to catch the two different images and understand what’s going on and the message it’s conveying. Powerful, and smart, stuff. Click here to see a larger image of the ad. [Gizmodo]

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