You may have to look very closely to figure out what’s happening in this ad. Still clueless? Well, the biker is trudging up the hairy belly of an obese man, warning us that if we don’t “stay in shape,” we’ll end up a sedentary slob. That’s my take on the ad, anyway, not that I agree. I think a more successful ad would have been to show overweight people that they can still do activities like riding a bike, not shame them. Or maybe SPW Bike’s goal was just to get attention in a clever way. What do you think? See the female version of the ad after the jump. [Copyranter]
