Camel Cigarette’s “Subtle Campaign” is just that. Instead of focusing on people enjoying a smoke, the company chose to highlight its brand mascot, but not how you’d think. The new ads feature an outline of the Camel that isn’t obvious, but it is kind of clever. These ads remind me of Absolut Vodka’s famous campaign, which focused more on the shape of the bottle than on its contents. The Camel ads were shot by Jan Steinhilber and have only been released in Europe so far, but we’ve gotten our hands on a few more. Let us know in the comments whether you think cig-less cigarette ads will curtail underage smoking. [Cyana Trend Land]
