Despite her massive U.S. failure last year — one which culminated in closing every store she’d opened in a matter of months — Russian teen designer and heiress Kira Plastinina is reopening two L.A. stores in the coming weeks. But this time, she’s got a new name — K. Plastinina rather than Kira Plastinina — and a second, higher priced line. That may distract people from the hilariousness of the venture for a bit, but this doesn’t seem like particularly sound business strategy. She’s already got 70 successful stores in Russia and we’re kind of wondering why she won’t just let it go and realize that we don’t want her tacky junk here. But she does get points for persistence! [WWD]
