Is This Safe Sex Ad Offensive And/Or Misogynist?
To see the full NSFW ad, click past the jump. This Portuguese ad, targeted at women, promotes safe sex. It’s hard to read, but the text up top says, “Girls, protect yourself. Demand your partner wear a condom.” It’s some seriously shocking imagery, but does it go too far? Megan at Jezebel wrote (in a post that’s since been taken down):
Sexualizing rape and domestic violence and putting the onus on women to protect themselves scream “safe” to me, too.
On one hand, I see her point. Pointing a gun at a vagina is certainly graphic and sexually violent imagery out of context. However, each of us is responsible for protecting our bodies from STDs and this ad is trying to imply that having sex without a condom is the equivalent of firing a loaded weapon at your, uh, vital parts. Is that message clear without the text? Not necessarily, so in that regard, it doesn’t work. But in combination, it’s certainly powerful. What do you think?