• Sex

“Tart Cards” Show How Sex Sells

Sex may sell, but how does one sell sex? Since the ’80s, prostitutes in London have been using “tart cards” to advertise their services. Tart Cards, a new graphic (in both meanings of the word) book, takes a look at how the art form has evolved from discreet illustrated pocket papers with text like “Charming Italian Model”, to the explicit pornographic photos posted in red telephone booths. Showcasing over 350 cards, the tome may shed some serious academic light on the history of a subculture, but it’s better as an amusing coffee table book, especially for the additional glossary of coded prostitute language. [$24.95 at Amazon.com]

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