Modern men (some of ‘em) are embracing their feminine side as modern women (some of ‘em) are becoming more masculine. (Pretty soon we’ll start going to the doctor before an injury is life-threatening.) As this Yin-Yang convergence occurs, interest in his looks, clothing and grooming is surging. Nowadays nearly a one-hundredth* of the shelf space for personal care items in pharmacies is now dedicated to men. Things like shave butter, hair “product” and David Beckham have colored how [some] men now comport themselves. So it was pretty much inevitable that the era of women being bare “down there” would migrate (you know, down south) to the fellas. Per the touch cookies at Jezebel, a smooth sack is becoming de rigeur (if not exactly de rigeur, at least a la mode**). The ladies outline a handful of advertisements hinting at, alluding to and outright insisting that the ball bag is best sans pubic hair. The era of manscaping is in full-effect. Check out what the ad wizards at Gillette have to say about it.
In addition to the idea that body hair is unattractive (except chest hair, of course), men have been indoctrinated into the [entirely accurate] belief that pruning the hedges makes the trees look taller (if only we could ditch our tummies by the same logic). Since the first time average dude caveman spied Ron Jeremy caveman in the cave shower, we’ve spent large chunks of coin and clock trying to bridge the babies’ arms gap. Advertisers (many of whom are men, the bastards) do their best to exploit this inadequacy.
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