Britney Spears’ New Faux Perfume Attracts Gays

The New Now Next Awards premiere next month on LOGO, MTV’s newish gay and lesbian network. The awards gala will be hosted by RuPaul and is designed to celebrate “the best in gay and lesbian pop culture.” So we’re a little confused about this new promo for the show, which features Britney Spears hawking a faux perfume called Mo. Tagline: One spray and the gays will run your way. Thoughts?