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Crave: ACT Permanent Vegan Hair Color

Vegans want to look good, but the beauty industry has a habit of ignoring their desire for completely animal-free products. At least until now. Advanced Cosmetic Technologies (ACT) has developed the beauty industry’s first entirely plant-based permanent hair color. The hair color is formulated with very pure, natural plant dyes that enhances existing color, covers gray, and adds highlights without any harmful, synthetic chemicals or peroxide. And, you won’t feel the least bit guilty for using this product because the packaging and insert materials are made from Forest Stewardship Council certified paper and 80 percent post-consumer waste and the packages are printed with soy-based inks using wind-generated energy. If only beauty was always this natural. [$29.99, Advanced Cosmetic Technologies]

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