Just when you thought excess was winding down, Chanel decided to release its tricked-out Segway, complete with signature quilted bag and logo wheels. This, we thought, must be an anomaly. As it turns out, not so much. Quite a few design houses have decided to take classic modes of transport—from bikes to surf boards to helicopters-—logo them up, and charge more than your mortgage for the goods.
Chanel is the main offender in the logo war, but they’re not the only ones stamping their insignia on everything that moves. The $12,000 Chanel bike, designer surf boards, and Segways are no more silly than Gucci’s (admittedly adorable) red bike or Prada’s super sleek and insanely expensive skis.
But the top honors have got to go to Hermès for their $6 million upholstered helicopter. The copter was purchased by Abu Dhabi-based Falcon Aviation. If I wanted to blow a few million on a designer helicopter, I would have gone with the black-and-white Versace chopper. It’s much more my color scheme.