Not only is Audrey Tautou playing Coco Chanel in the new biopic “Coco Avant Chanel,” but she’s also the face of the Chanel No. 5 perfume. The luxury brand has released a short film commercial starring Audrey and directed by the man behind “Amélie,” Jean-Pierre Jeunet. The film has a similar feeling to “Amélie,” with its saturated colors and subtle quirkiness, but it’s a little cheesy. Plus, isn’t it some kind of conflict of interest to have Audrey representing the brand and playing the fashion house’s matriarch in a film around the same time?
Chanel certainly does like to do movie tie-ins with its No. 5 ads. Before Audrey, Nicole Kidman was the face of the classic perfume. Her commercial for the infamous perfume bore a striking resemblance to the famous woman/poor man story line in “Moulin Rouge” and was directed by that film’s Baz Luhrmann. But the film had been out for a few years by the time the commercial aired, so it seemed like less of a conflict than Audrey’s. At least Audrey’s new Chanel No. 5 ad isn’t directed by the same person who did “Coco Avant Chanel.” Then, we’d really have issues.