Is advertising that uses women’s sexuality always sexist? Feminsting.com blogger Samhita says this advertising student’s project is “sexist, voyeuristic and pervy.” It’s a fake Calvin Klein billboard featuring a woman wearing a white blouse. In the sunshine the white blouse looks normal, but when it rains the billboard morphs and reveals the model’s black bra underneath, like a real white blouse would if it were to get wet. Clever, huh?
We’re no Don Draper or Peggy Olson, but we think the two advertising students behind this project were really thinking outside the box with this idea. According to the duo, they hoped their idea would “give a life to Calvin Klein’s sexy feeling.” This billboard certainly accomplishes that goal. What do you think? Tell us in the comments. [Ads Of The World via Feministing]