• Style

Sexy Or Sexist? Marie Claire’s Ads Feature Women Holding Their Own Decapitated Heads

These ads caught my eye — which I suppose is exactly what their creators at Brazilian ad agency Publicis had in mind when they created them. The image is arresting, isn’t it? In this provocative ad series, the women appear to be holding their own lopped off heads. The tagline is an odd fit, though. “Keep a high self-esteem even after taking off your high heels.” Not sure I get that. I mean, I get the line by itself, but how does that work when the image would suggest the tagline should read: “Keep a high self-esteem — even after losing your head”? Another version reads: “Let’s face it: what’s the point having 40 pairs of shoes in your closet and 5 books on your shelf?” Which would seem to suggest if that’s what you’ve got, you’re an idiot? A third says: “Beauty attracts men. Intelligence keeps them.” Well, now I’m just confused. Maybe it would make more sense if I was holding my head in my hands. [Ads of the World]

Posted Under: , , , , ,
  • Zergnet: Simply Irresistible

  • HowAboutWe

  • Popular