Chris Cunningham Creates Weird Supergirl Ad For Gucci

You may or may not recognize Chris Cunningham‘s name, but you may well have seen some of his music videos, which tend towards the surreal, the strange, and the shocking. The UK-based director has created videos for Aphex Twin, Portishead, and The Horrors. Now, he’s following in the footsteps of David Lynch by creating an oddly lovely commercial for Gucci’s new scent, Flora. What’s going on in this video? I’m not so sure. But if you wear Flora, you may develop superhuman powers that allow you to control the wind and imbue you with a love of remixed disco music. [Gucci]