Topshop Opening Day Line Was Publicity Stunt

Topshop’s New York City opening was a popular event, but it wasn’t as popular as the long queue of impatient fashionistas would suggest. Topshop hired nightclub bouncer-esque security to limit the number of people who could enter the store at any given time, making the line grow longer and longer. In fact, sometimes it appeared that no one was in the shop, but people were still kept waiting in line. According to “Page Six,” it was all a publicity stunt. A few of us went to Topshop last Friday, nine days after the store opened on April 2, and we had to wait in line to enter the store. They were only admitting people in groups, and when we entered the shop we saw that it was crowded, not by people but by too many clothing racks filled with overrated, overpriced crap, not includinng Amelia’s sweet blue high-heels. [NY Post via Fashion Indie]

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