Magazines try to put celebrities on their covers who will sell copies on newsstands, but some stars just don’t seem to attract readers the way others do. WWD searched newsstand sales numbers from the Audit Bureau of Circulations and found that Angelina Jolie, Victoria Beckham, and Lauren Conrad seem to do consistently well, no matter what magazine cover they’re on or what month the issue comes out. Vanity Fair‘s July Jolie cover was that magazine’s best seller for 2008, as was her November W. Beckham’s Elle and Allure covers were those magazine’s best sellers, and Conrad’s Shape cover sold more than that magazine’s other issues. Some cover stars you would think would do well actually fluctuated based on what mag they were on and month their cover came out. Both Eva Longoria Parker and Scarlett Johansson were best sellers for some magazines and worst sellers for others. Do you buy magazines based on who is pictured on their covers? [WWD]
