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United Jimmies Of Benetton

Fashion designers and houses love to have their labels plastered on billboards, T-shirts, and handbags. But who knew something as simple as a wrapper could get the fashion world’s attention. United Colors of Benetton joins Alexander Wang, Yigal Azrouël, and Marc Jacobs in the lengthening line of fashion brands that have released condoms. The Benetton condoms are made in Japan by Okamoto Industries, which also manufactures Beyond Seven condoms and automotive interior material. The condoms, which sell for $15.50 for 12, only come in pink and green — not quite all of the united colors, but the wrappers are kind of cute and not sexually explicit. I’m still not sure what batteries have to do with condoms, but maybe the message is that sex with a condom is everlasting and energizing. This designer condom trend may create a niche group of collectors …

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